Case Studies Chapter 02
6) Email Marketing Campaign for DataZen Engineering
Challenge:
DataZen Engineering needed an email marketing campaign to engage existing clients with company updates and offers.
Solution:
- Designed a visually appealing HTML email template using Mailchimp.
- Uploaded the client list and set up targeted email campaigns.
- Monitored open rates, click-through rates, and overall engagement.
- Compiled performance reports and shared them with management.
Results:
- Improved email engagement and customer retention.
- Increased awareness of company updates among existing clients.
7) Website Development for DataZen Engineering
Challenge:
DataZen Engineering needed a professional corporate website that reflected its engineering expertise.
Solution:
- Developed a Wix website with a clean, professional design.
- Handled copywriting (with feedback from management).
- Created and optimized graphics using Photoshop.
- Uploaded and embedded a YouTube company video on the homepage.
Results:
- Delivered a modern, professional website that enhanced the company’s digital presence.
📌 Website: https://www.datazenengineering.com/
8) Quick Commerce Store Setup for a Food Business (DataZen Engineering)
Challenge:
A client wanted to launch an online food delivery store for their city. They needed a quick commerce solution with integrated social media marketing.
Solution:
- Built the online store using NopCommerce.
- Designed the brand’s logo and marketing materials.
- Managed social media accounts, creating posts to promote the store.
Results:
- Successfully launched the store with a seamless shopping experience.
- Helped the client build an initial customer base through social media.
- The store was later closed due to personal reasons.
9) Instagram Ads for Laptop Clinic (Laptop Repair Shop)
Challenge:
Laptop Clinic, a local laptop repair shop, wanted to increase its customer base through Instagram marketing.
Solution:
- Created an ad video with a voiceover showcasing the shop’s services.
- Later, collaborated with a freelance video editor to produce a more professional ad.
- Set up Meta Ads Manager, defining the target audience and campaign objectives.
- Ran multiple ad campaigns, including:
- Awareness Campaigns to introduce the brand.
- Engagement Campaigns to boost interactions.
- Sales Campaigns to drive inquiries.
- Set up WhatsApp Business as the primary CTA for easy customer communication.
Results:
- Increased inquiries and customer visits.
- Helped establish Laptop Clinic’s strong digital presence.
📌 Screenshots to be added.
10) Google My Business (GMB) Setup for Local Businesses
Challenge:
Some friends and relatives needed Google My Business (GMB) profiles to improve local search visibility.
Solution:
- Set up Google My Business listings for multiple businesses.
- Optimized profiles with accurate information, photos, and services.
- Implemented SEO best practices to improve local rankings.
Results:
- Boosted local search visibility for small businesses.
- Improved customer engagement through Google reviews & updates.
📌 Screenshots to be added.
