Case Studies Chapter 01
1) Marketing Automation for DMAX Business Solutions
Challenge:
The company needed automated marketing funnels to capture leads and improve customer engagement.
Solution:
- Designed customer journey maps to visualize the user experience.
- Set up email automation sequences for nurturing leads.
- Created landing pages and lead magnets to attract potential clients.
- Integrated tracking tools to measure campaign effectiveness.
Results:
- Streamlined lead generation and conversion process.
- Increased efficiency in email marketing campaigns.
2) Paid Advertising for Lead Generation (DMAX Business Solutions)
Challenge:
The company wanted to generate high-quality leads through Facebook & Google Ads.
Solution:
- Conducted keyword and audience research to optimize targeting.
- Created compelling ad creatives and copy to maximize engagement.
- Monitored ad performance and adjusted bids for cost-efficiency.
Results:
- Successfully generated qualified leads with a high conversion rate.
- Reduced cost per acquisition (CPA) through continuous optimization.
3) LinkedIn Growth for DMAX Business Solutions
Challenge:
DMAX Business Solutions wanted to increase its organic LinkedIn following to generate more leads.
Solution:
- Implemented content marketing strategies to post engaging industry insights, client success stories, and business updates.
- Designed high-quality graphics and edited videos for posts.
- Encouraged audience interaction through polls, discussions, and direct engagement.
Results:
- Grew LinkedIn followers from 2,500 to 6,000 in eight months.
LinkedIn Profile: https://www.linkedin.com/company/krazytech-business-solutions-pvt-ltd Instagram Profile: https://www.instagram.com/krazytech.business.solutions/ Facebook Profile: https://www.facebook.com/krazytech.solutions
4) Website Development for DMAX Business Solutions
Challenge:
The company needed WordPress websites for multiple clients.
Solution:
- Developed and customized WordPress websites using Elementor.
- Managed hosting, domain setup, and UI enhancements.
- Websites:
📌 https://www.ladderclimb.ca/
📌 https://dmaxbiz.com/
5) Twitter Growth Strategy for DataZen Engineering
Challenge:
DataZen Engineering’s Twitter account had been stagnant for years, with follower growth stuck below 350. The company needed an active presence to boost brand awareness and industry credibility.
Solution:
I implemented a strategic content plan focused on consistency, engagement, and audience targeting. My approach included:
- Posting Schedule: I created a monthly social media calendar and got it approved by my manager. I then scheduled posts using Hootsuite (later shifted to Buffer).
- Optimal Timing: I researched US time zones and scheduled posts at 8 AM (to appear when users start their workday) and 6 PM (when they finish work).
- Content Strategy:
- Informative posts (industry trends, case studies, company updates).
- Engagement tactics (tagging relevant companies, using trending hashtags from US-based trending tools).
- Community interactions (commenting and complimenting posts from industry peers to encourage mutual collaboration).
- Graphic Design: I independently designed all social media graphics to ensure visual consistency.
Results:
- Increased Twitter followers by 500% from 350 to 1,500 in six months.
- Boosted engagement with industry professionals.
- Received positive recognition from my manager for reviving the company’s Twitter presence.
📌 Twitter Profile: https://x.com/datazeneng